One of the great or worst thing about domains is, however you choose to see it; that their ownership expires sooner or later. The only way to retain ownership is to renew it by paying a certain amount.
So what happens when a domain expires is that the site is usually redirected to a 404 error page. And when a new owner purchases that domain the back linking to that site sometimes is renewed and redirects to the new site but sometimes it redirects to a 404 page.
Thus when you buy a domain because it ranks high in key words, you need to change the back linking of the article through a 301 redirect. It might seem like a hassle but in the end it will pay off once web traffic is generated through these links.
Expired domains are usually cheaper than new domain names. Most domain selling websites have auctions for expired domain names. These websites tell you about the keyword rank of the domain name and its authority; if you think you are getting a good deal, go for it!
Getting an expired domain name is no different than getting a new domain name since they both perform the same function; hosting your website!
So, what are some benefits of purchasing expired domains with high ranking in terms of key words:
Cheaper Than Brand New Domain
A brand new unregistered domain name usually costs little more than one which has been in use before and has an expired ownership. Most websites have auctions for expired domains and sell them for a very reasonable price which will probably be well within your budget!
- Same Authority and Ranking as Unregistered Domains
Some domains usually have high authority and ranking in terms of key words since their previous owner might have done some work in terms of improving its ranking. These links might have expired however they may be redirected through a 301.
Check the Domain’s Ranking
You need to make sure that the domain actually ranks well in terms of key words. One of the easier ways to do this is to check the domain’s Google Page Rank. It is the most popular way with which people check for rankings of various pages. You can do this easily with a quick Google search. This means that you will find out in no time if the domain is worth it. Since usually expired domains are priced lower than unregistered domains, you might just find a great deal.
Check History of the Domain
You need to ensure that the domain you are purchasing does not have a bad history attached to it. The domain may rank highly for the wrong reasons. This can be because the site was used for fraudulent activities in the past so if you buy an expired domain to build your business website on just do not rely on its high key word ranking but also check what websites existed on it throughout the years. You can use WayBackMachine, a website which will show you the websites your domain hosted throughout its existence.
Buying an expired domain is a good idea as it has a lot of benefits. However, one should be vigilant when performing a transaction online to ensure that nothing untoward takes place. When it comes to purchasing domains whether unregistered or expired one should practice caution and do their fair share of research before they make a final decision about what they will purchase.
Do you have any tips on how to buy a domain with high ranking key words?
Suggested topics: Domains search availability